首页|新中国成立初期主流意识形态的传播构建——基于新年画视角

新中国成立初期主流意识形态的传播构建——基于新年画视角

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新年画是新中国成立初期主流意识形态传播的重要载体.通过俗化抽象概念、歌颂政治领袖、讴歌集体主义等方式以加强民众对主流意识形态的思想认同、政治认同、情感认同,并达成主流意识形态的大众化传播、形象化传播、生活化传播的基本成效,实现人民对主流意识形态的接纳.新时代借鉴运用新年画传播主流意识形态的经验,应立足人民性,善用人民喜闻乐见的形式;立足时代性,善用传播媒介和话语表达;立足创造性,善用人民的目光进行叙事来加强主流意识形态的传播,不断探索人民喜闻乐见的传播方式.
The Dissemination Construction of Mainstream Ideology in the Early People's Republic of China——A Case Study of New Year Paintings
New Year paintings were an important carrier for the dissemination of mainstream ideology in the early People's Republic of China.By popularizing abstract concepts,praising political leaders and eulogizingcollectivism,it strengthens people's ideological,political and emotional identification with mainstream ideology,and achieves the results of popular,visualized and life-based communication of mainstream ideology,so as to realize people's acceptance.In the new era,we should draw lessons from the experience of using New Year paintings to spread mainstream ideology.We should base on the nature of the people and make good use of the form that the people like;Based on The Times,make good use of media and discourse expression;Based on creativity,make good use of the people's perspective to strengthen the dissemination of mainstream ideology,and constantly explore the way of communication that the people like.

the early period of the People's Republic of Chinamainstream ideologyNew Year paintingsdissemination

杨丽萍、谭诗溢

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广西师范大学马克思主义学院,广西桂林 541006

新中国成立初期 主流意识形态 新年画 传播

2024

淮北职业技术学院学报
淮北职业技术学院

淮北职业技术学院学报

影响因子:0.243
ISSN:1671-8275
年,卷(期):2024.23(6)