The Value Implication and Realization Path of Telling Chinese Sports Stories Well in the New Era
Telling Chinese sports stories well in the new era can improve cultural consciousness and cultural self-confi-dence,spread Chinese sports culture,refine national sports spirit,shape and show national image,enhance China's sports power,showcase China's sports development and share China's sports wisdom.If we tell Chinese sports stories well in cultural communication,we should make use of distinctive cultural advantages and gather consensus on China's sports stories.We should also add radiance to China's sports stories with great achievements,empower China's story telling with diversified symbols and boost the spread of sports stories through media innovation.