Research On the Management Mechanism of Online Public Opinions in Universities from the Perspective of Communication
The dissemination of university emergencies in the network environment makes universities face new dilem-mas while monitoring and managing the public opinion.The article explores the complexity and management strategies of the evolution of university online public opinion from the perspective of communication theory.This study indicates that the information of university network public opinion shows irrational development and aggregated outbreak,and evolve in-to a process of crisis information dissemination and drive.According to the communication characteristics of crisis infor-mation at different stages of the evolution process,the establishment and improvement of public opinion response and management mechanism should be made to deal with all kinds of public opinion crisis events quickly and effectively,so as to create a good public opinion environment for the stability and development of the university.
university network public opinionpublic opinion disseminationevolution of public opinioncoping mechanism
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