A Bibliometric and Visual Comparative Analysis of Cultural Communication and Its International Publicity Translation on China Time-Honored Brands
Against the backdrop of economic globalization,Chinese time-honored brands(THBs)embody significant national cohesion and carry the outstanding traditional culture of the Chinese nation.Building upon ananalysis of the cou-pling mechanism between THB cultural dissemination and its international publicity translation,this study employs the CiteSpace visualization scientific literature quantitative analysis method to conduct ac omprehensive comparative analysis of research on the cultural dissemination and international publicity translation of Chinese THBs from 2000 to 2023.Through a comparative study of two different research objects on the same time line,it explores the differences and corre-lations in the overall development trends,research institutions,hot topics,cooccurrence of key words,and abrupt termi-nologies related to the cultural dissemination and international publicity translation of Chinese THB ssince the beginning of the 21st century.This analysis aids in scientifically predicting the future research directions and development trends of THB culture,providing an interdisciplinary speculative pathway for THBs to"go global"culturally.
China time-honored brandinternational publicity translationCitespacevisualizationbibliomeric
NETL
NSTL
万方数据
