A Study on the Propagating Effect of the Flower Drum Art Short Video and lts Influencing Factors——Take TikTok Platform as an Example
Exploring the influencing factors of the transmission effect of Flower Drum Lantern art through Tiktok short video is conducive to the propaganda department learning from it,and is of great significance for improving the oper-ation effect of HuaguDeng Tiktok.Based on the Detailed Likelihood Model(ELM),this paper uses the the Ordinary Least Square(OLS)regression model test method to empirically analyze 300 short video samples of Tiktok platform relat-ed to Flower Drum Lantern art.Research has found that factors such as video duration,video cover,title length,video theme,video frame,video style,and copy writing topic have a significant impact on the dissemination of short videos fea-turing flower drum lantern art.It is recommended that flower drum lamp art promotion and inheritance institutions lever-age the advantages of flower drum lamp art resources,carefully select the content of flower drum lamps,innovate the presentation mechanism and expression form of flower drum lamp short videos,and do a good job in operation and man-agement to improve the dissemination effect of flower drum lamp art short videos.
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