The High-quality Development Strategy of Huainan Beef Soup Industry Based on SWOT-AHP Model
Beef soup,a renowned local food in Huainan,plays a significant role in the region's economic transforma-tion.The article employs the SWOT-AHP model to analyze the strengths,weaknesses,opportunities,and challenges of the development of the Huainan beef soup industry.The study indicates that the opportunities in the development of the Huainan beef soup industry outweigh its strengths,which in turn surpass the challenges and weaknesses.Concurrently,through the analysis using the quadrant coordinate method,it is proposed that the high-quality development of the Huain-an beef soup industry should adopt a proactive growth-oriented development strategy.This includes increasing policy sup-port to foster diversified cooperation within the industry;innovating business management models to pursue a path of brand development;exploring cultural connotations to enhance promotional marketing efforts;valuing the protection of traditional craftsmanship and improving technological processes and the construction of professional talent teams;and ac-celerating the intelligent transformation of production techniques.
万方数据
维普
