In order to improve the scientificity and rationality of enterprise product design decision making and make enterprises in a dominant position in the fierce market competition,a product design evaluation model based on quality function development(QFD)and prospect theory is proposed.The user demand system is constructed by the fuzzy analytic hierarchy method(FAHP)to calculate the demand weight,convert the user demand into product design evaluation index,build the quality house model by combining user demand and design evaluation index,and determine the evaluation index weight according to the cor-relation between the two.In the intuitive fuzzy language environment,prospect theory is introduced to ex-press the psychological preference behavior of decision makers under different risk prospects,construct positive and negative prospect matrices,and determine the total prospect value of each alternative under different indicators,and then calculate the comprehensive prospect value of each scheme,and rank and se-lect the schemes according to the calculation results.Taking children's luggage products as an example,the evaluation and optimization are carried out,and the decision making results are verified,which proves the feasibility of the evaluation model and provides new ideas for future enterprise product design decisions.
product design evaluationscenario decisionsFAHPquality function deploymentintuition fuzzy setprospect theorychildren's travel bag
万方数据
维普
