Research on M&A Motivation and Performance of Anta Sports
With the arrival of the sports boom in 2008,many state-owned sports brands have taken advantage of the industry divi-dend period to develop rapidly and tried to enhance their competitiveness through mergers and acquisitions.From 2015 to 2019,Anta successively acquired Sprandi,Descente,Kolon,Kingkow and Amer Sports based on brand and technology defects.Through collecting and sorting financial data,combined with principal component analysis,it was found that An-ta's performance of successive mergers and acquisitions rose first and then fell,indicating that successive mergers and acquisitions did bring positive effects to Anta,but the effect was not lasting.Further analysis shows that this phenomenon is caused by Anta's too fast pace of merger and acquisition,the single payment method and the lack of potential for multi-brand development.According to these problems,this paper puts forward countermeasures such as reasonable arrange-ment of M&A pace,combination of various payment methods and integration measures according to local conditions,which can effectively solve the problems caused by Anta's continuous M&A,so as to better build multi-brand matrix,improve brand value and obtain technical resources.
sequential merger and acquisitionperformance studyAnta Sports
万方数据
维普
