The Function Mechanism and Path Exploration of Digital Technology enabling High-quality Development of Red Tourism
In the era of digital economy,red tourism has ushered in new development opportunities and shown new vitality.By stud-ying the enabling mechanism of digital technology for the high-quality development of red tourism,this paper puts for-ward the view that digital technology can enhance the production and operation efficiency of tourism enterprises,innovate the supply mode of scenic spots,meet the upgrading of tourists'consumption demand and improve the efficiency of gov-ernment administrative supervision.It further analyzed that the current combination of red tourism development and digit-al technology still faces realistic challenges such as single product,insufficient marketing,digital divide,imperfect man-agement,and insufficient supply of talents.In view of the above difficulties,this paper explores how digital technology can achieve the goal of accurate and efficient enabling high-quality development of red tourism from the perspectives of enriching tourism digital products,innovating digital marketing and publicity,narrowing the digital development gap,improving information digital supervision,and consolidating the tourism digital talent team.
digital technologyred tourismhigh-quality developmentenergize
万方数据
维普
