首页|长江经济带农旅融合实体品牌的空间分布特征及影响因素探析

长江经济带农旅融合实体品牌的空间分布特征及影响因素探析

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农旅融合背景下,运用探索性空间分析和地理探测器方法,探讨长江经济带农旅融合实体品牌的空间分布特征和影响因素,结果显示:(1)农旅融合实体品牌呈集聚分布,不同类别实体品牌的空间分布类型存在差异;集聚程度由"多点散状"向"两核组团"演变,形成了"两核多区,东中部高,西部低"的格局;分布方向呈东北—西南方向,分布重心随时间先呈"直线式"向西北方推移,再呈"先东南后东北"两次交替的"W"字形趋势移动;空间关联上呈"东热西冷"格局,冷热点区空间分布由相对分散向组团集聚转变.(2)人均GDP、居民可支配收入、文化旅游体育与传媒支出、政策数量、城镇化率、人均农业机械总动力对长江经济带农旅融合实体品牌空间分布的影响较大.
Analysis on Spatial Distribution Characteristics and Influencing Factors of Agro-tourism Integration Entity Brands in the Yangtze River Economic Belt
In the context of the agro-tourism integration,this paper uses ESDA and Geodetector to explore the spatial distribution characteristics and influencing factors of agro-tourism integration entity brands in the Yangtze River Economic Belt.The results show that:(1)The agro-tourism integration entity brands are clustered,there are differences in the types of spatial distribution of different categories of entity brands.The degree of agglomeration evolved from"multi-point dis-persion"to"two-core cluster",showing a pattern of"two cores and multiple areas,high in the east-central part and low in the west".The distribution direction was northeast-southwest,and the center of gravity first showed a"line-ar"to the northwest,and then showed a"W"trend of two alternating"southeast and northeast".The spatial correla-tion shows the pattern of"hot east and cold west",and the spatial distribution of cold hot spots changed from relatively dispersed to clustered.(2)Per capita GDP,disposable income,tourism expenditure,number of policies,urbaniza-tion rate,per capita total power of agricultural machinery have a great impact on the spatial distribution of Agro-tourism integration entity brands in the Yangtze River Economic Belt.

agro-tourism integration entity brandspatial distributiongeodetectorYangtze River Economic Belt

方世敏、邹牡燕、崔澳琳

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湘潭大学 商学院, 湖南 湘潭 411105

农旅融合实体品牌 空间分布 地理探测器 长江经济带

国家社会科学基金一般项目

17BJY151

2024

湖南财政经济学院学报
湖南财政经济学院

湖南财政经济学院学报

CHSSCD
影响因子:1.298
ISSN:2095-1361
年,卷(期):2024.40(2)
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