The Turning Point and Strategic Choice for the Development of Geographical Indication of Agricultural Products in China:A Perspective of the Strategies of Rural Revitalization
Based on the background of the comprehensive implementation of the strategies of rural revi-talization,this paper deeply analyzes the realistic difficulties faced by the development of geographical indi-cation of agricultural products from three aspects:the influence of geographical indication of agricultural products,the consciousness of ecological protection of the producers and the cultural value of geographical indication,pointing out that the comprehensive implementation of the strategy of rural revitalization with"industrial prosperity","ecological livability"and"rural civilization"as the goals of the phase is an oppor-tunity for the development of geographical indication of agricultural products in China.From the perspec-tive of the strategies of rural revitalization,the developmental course of geographical indication of agricul-tural products should not be a monotonous but a diversified one,including economic,ecological and cultur-al content:firstly,some appropriate industrial clusters should be established to enhance the competitive-ness of industries;secondly,the natural environment of source areas should be actively protected,with ec-ological agriculture initiated;thirdly,the historical significance of geographical indication of agricultural products should be deeply explored to create a distinctive brand image.
agricultural productsgeographical indicationrural revitalizationcultural value