首页|我国农产品地理标志发展的时代契机与策略选择——基于乡村振兴战略视域的研究

我国农产品地理标志发展的时代契机与策略选择——基于乡村振兴战略视域的研究

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基于全面实施乡村振兴战略的背景,从地理标志农产品的影响力、生产者的生态保护意识及地理标志的文化价值三个方面,剖析了农产品地理标志发展所面临的现实困境。指出以"产业兴旺""生态宜居"和"乡村文明"为阶段性目标的乡村振兴战略的全面实施是我国农产品地理标志发展的时代契机。从乡村振兴战略的视域来看,农产品地理标志的发展之路不应该是一条单调的发展之路,而是兼及经济、生态与文化等内容在内的多样化的发展之路:其一,建立若干适当的产业集群,以提升产业的竞争力;其二,积极保护原产地的自然环境,倡导生态农业;其三,深入挖掘农产品地理标志的历史意蕴,塑造鲜明的品牌形象。
The Turning Point and Strategic Choice for the Development of Geographical Indication of Agricultural Products in China:A Perspective of the Strategies of Rural Revitalization
Based on the background of the comprehensive implementation of the strategies of rural revi-talization,this paper deeply analyzes the realistic difficulties faced by the development of geographical indi-cation of agricultural products from three aspects:the influence of geographical indication of agricultural products,the consciousness of ecological protection of the producers and the cultural value of geographical indication,pointing out that the comprehensive implementation of the strategy of rural revitalization with"industrial prosperity","ecological livability"and"rural civilization"as the goals of the phase is an oppor-tunity for the development of geographical indication of agricultural products in China.From the perspec-tive of the strategies of rural revitalization,the developmental course of geographical indication of agricul-tural products should not be a monotonous but a diversified one,including economic,ecological and cultur-al content:firstly,some appropriate industrial clusters should be established to enhance the competitive-ness of industries;secondly,the natural environment of source areas should be actively protected,with ec-ological agriculture initiated;thirdly,the historical significance of geographical indication of agricultural products should be deeply explored to create a distinctive brand image.

agricultural productsgeographical indicationrural revitalizationcultural value

于金富、晋铭

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辽宁大学经济学院,辽宁沈阳 110136

华东师范大学经济与管理学院,上海 200062

农产品 地理标志 乡村振兴 文化价值

国家社会科学基金重大项目

18ZDA036

2024

湖南大学学报(社会科学版)
湖南大学

湖南大学学报(社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:0.554
ISSN:1008-1763
年,卷(期):2024.38(1)
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