Performance and Construction:A Case Study on the Norm of Encyclopedia Virtual Community
Based on the"front and back"scene theory and ordinary human methodology,this paper u-ses network ethnography and participant observation to study the performance norms and construction process of the virtual community represented by the Baidu encyclopedia art group.The study found that the"backstage"of the encyclopedia chat room has"middle stage"and"deep backstage"with different openness.Interpersonal interaction in"middle stage"aims to build power relations,while interpersonal in-teraction in"deep backstage"focuses on building intimate relationships.The different interaction goals of the two spaces give rise to different normative content.These norms are affected by the requirements of the digital platform and the perceptual norms of community members,and they are also specifically con-structed by three methods:the suggestive role of performance behavior,the exemplary role of opinion leaders,and the number of repetitions of feedback results.The established norms not only continue to dis-cipline members,but are also constantly broken by members.The two forces of"construction"and"de-construction"have always been accompanied and intertwined,dynamically shaping the"present"of com-munity norms,and injecting continuous impetus into the production of Baidu Encyclopedia entries.
万方数据
维普
