The Platformization of Cultural Production from the Perspective of Affordance:Motivation,Mechanism and Future
The platformization of cultural production reconfigures the creation,dissemination and com-modification of cultural content as part of the overall social platforming process,bringing new opportuni-ties and possibilities for cultural practices and social interaction.It is found that technological affordance and imaginative affordance jointly drive platform cultural production,influence the content forms and crea-tive expressions of cultural producers.Platforms can dominate cultural production and cultural practices by designing visibility mechanisms and multisided markets.It is worth noting that the platformization of cul-tural production in the Chinese context is embedded in specific historical stages,political and economic sys-tems,and social value norms.It faces the risks of instability.In this process,both opportunities and chal-lenges coexist,shaping the complex labor experience of cultural producers and the diverse cultural land-scape of the platform society.
万方数据
维普
