The"Red Subway"as Medium:Communication of Ideology and Competition for Public Space
The"Red Subway"integrates red culture into the subway space and becomes an important channel for the popularization of mainstream ideology.The"Red Subway"brings mainstream ideology into public daily life through embedded"seeing",direct"persuasion",and mobile"capturing".It places main-stream ideology at the center of public visual scrutiny through spatial embedding,enhances public recogni-tion of mainstream ideology through spatial rhetoric,and expands the influence of mainstream ideology through spatial extension.However,the infiltration of consumerism into the subway space has exerted an impact on mainstream ideology,and there is a spatial competition between commercial advertisements cen-tered on spreading consumerism and the"Red Subway"centered on spreading mainstream ideology.Bour-geois ideology continuously infiltrates through space and competes with socialist ideology for space.In or-der to maintain the dominant position of socialist ideology,it is necessary to continuously promote the ex-pansion of mainstream ideology towards mass dissemination in the living space,so that mainstream ideolo-gy firmly occupies the daily living space.
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