Mechanisms and Representations of Brand Image Design in the Digital Scene
In the digital era,brand image design has become deeply intertwined with digital environ-ments.This interconnection is manifested in how brand image design responds to digital media through technological advancements and interacts with cultural and social contexts,revealing new mechanisms and expressions in brand image design.By employing the model based on the theory of scenes,a framework centered on human,machine,and object within digital scen is constructed.This analysis elucidates the generative mechanisms of brand image design concerning co-construction,interaction,and cognitive as-pects within that association.The discourse further expounds upon the integration and interconnectivity of digital technologies,exploring the paradigmatic shifts in brand image design under new subsidy and rela-tional mechanisms.This examination is extended to consider the alterations in the production relationships among human,machine,and object,thereby scrutinizing the ramifications of digital landscapes on brand image design,and redefining its implications and scope in a novel context.
digitizationbrand image designthe theory of scenesmechanism construction
国家科技期刊平台
NSTL
万方数据
