An Analysis of the Changes in Audiences'Attention under the Background of Media Development and its Impact on TV Drama Creation
The development of media has brought great changes to mass communication,affected the ways of viewing,and also affected the audience's attention to TV dramas.From the era of traditional media to that of Mobile Internet era,the audience's attention shows a characteristic change corresponding to the changes of viewing atmosphere and viewing status-deeper investment and shorter investment time.The audience's attention has shifted from low replacement rate,long-term,and non-interactive content to frequent replacement,short-term,interactive,and social content.In such a situation,TV drama creation inevitably presents a new trend that conforms to the attention law between the audience and the media-shortened content length,enhanced plot intensity,and a series of exploration of interactivity.
the era of traditional mediathe era of PC InternetMobile Internet eraattentioncon-tent lengthplot intensityinteractivity
国家科技期刊平台
NSTL
万方数据
