Value Dimensions,Realistic Limits,and Optimization Directions:Short Videos Empower the Dissemination of Excellent Traditional Chinese Culture
In the era of omini-media,short video is becoming an emerging medium that deeply influ-ences people's production and life.Short videos integrate the latest technological achievements,enabling the dissemination of excellent traditional Chinese culture to absorb and aggregate diverse communication subjects,innovate and create rich communication content,broaden and expand diverse communication channels,attract and stimulate a wide range of communication audiences to participate.However,the fac-tors such as low entry barriers for short videos,decentralization,personalized recommendations and frag-mented voice,traffic orientation and entertainment tendency also pose certain constraints on the dissemina-tion effect of excellent traditional Chinese culture.In order to fully unleash the huge potential of short videos to empower the dissemination of excellent traditional Chinese culture,it is vital to coordinate with diverse forces and reshape the dissemination pattern;optimize algorithm technology and deeply cultivate the dissemination of content;strengthen value guidance and purify the communication ecology;meet the needs of the audience and enhance communication efficiency.
short videoexcellent traditional Chinese culturedisseminationempowerment
万方数据
维普
