The present study examines the senior-oriented accessible design programs and relevant pub-lic service announcements of Chinese platform companies.It focuses on their discursive practices about caring for older adults and strives to reveal how these platform companies strategically deploy"care"to in-corporate older adults into the aging economy.The results show that the platform companies,by adjusting the visibility of older adults'needs,selectively respond to the requirements of senior-oriented accessible design,tend to place digital inclusion in the family context,resort to younger generations'digital back-feeding and older adults'self-care to overcome digital divides,and rely on marketized media use as a solu-tion.The research maintains that the platform companies employ the"care"discourse to moralize and le-gitimize their profit-seeking demands,put value judgments in favor of their own commercial interests on the older adults,and create a digital myth of a happy old age.
关键词
平台/适老化/科技向善/老年群体/关怀
Key words
platform/senior-oriented accessible design/technology for social good/older adults/care
万方数据