An Analysis of the Direct Network Effect on New Energy Vehicle Promotion—Based on Multi-agent Modeling and Simulation
The direct network effect is divided into three components:conformity effects,authority effects,and herd effects.Based on these effects,the theoretical mechanisms and models are constructed to analyze the promotional impact of new energy vehicles.Simulation analysis conducted on the NetLogo simulation platform reveals that the number of initial green consumers,the influence degree of each green consumer and the length of social radius can effectively promote the promotion of direct network effects on new energy vehicles,and the influence of the three shows different growth modes,namely,marginal effect diminishing growth,two-stage growth and S-shaped curve growth.Furthermore,as the scale of the living circle increases,the promoting effect remains stable for the initial number of green consumers while it is gradually weakening for each green consumer's influence degree.There is a gradual increase in promoting the effect with respect to social radius;however,its growth rate also gradually decreases.
direct network effectsnew energy vehiclesNetlogo simulationmulti-agent modeling
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