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稻农参与水稻生产托管意愿与行为悖离的研究

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基于针对湖北省江汉平原稻农的调研数据,运用二元Logit模型分析稻农参与水稻生产托管意愿和行为悖离的影响因素,借助解释结构模型探究影响因素的层次结构,以促使更多农户采纳农业生产托管服务。就稻农参与水稻生产托管意愿与行为悖离的影响因素而言,稻农的感知费用水平、家庭务农人数、稻田块数对其有显著正向影响,稻农的感知经济利益、水稻种植规模、托管服务质量、服务信息获取便捷程度、对补贴政策的满意度对其有显著负向影响。就影响因素的层次结构而言,稻田块数、水稻种植规模、家庭务农人数是根源因素,对补贴政策的满意度、托管服务质量、服务信息获取便捷程度是间接因素,感知费用水平和感知经济利益是直接因素。在此基础上,提出强化稻农对生产托管服务的感知经济利益,降低其感知费用水平;对不同环节托管服务实施不同补贴标准,促进稻农购买薄弱、关键环节托管服务;建立农业生产托管服务信息平台、制定服务水平标准要求,营造良好的托管服务环境等建议。
Study on the Deviation Between Rice Farmers'Willingness and Behavior to Participate in Rice Production Trusteeship
Based on the survey data of rice farmers in Jianghan Plain of Hubei Province,the study analyzed influencing factors of the deviation between rice farmers'willingness and behavior to participate in rice production trusteeship by using the binary Logit model,and explored the hierarchical structure of influencing factors with the help of the explanatory structure model,so as to promote more farmers to adopt agricultural production trusteeship services.In terms of influencing factors of the deviation between rice farmers'willingness and behavior to participate in rice production trusteeship,the perceived cost level of rice farmers,the number of family farmers,and the number of paddy fields had significant positive impacts on the occurrence of deviation,while the perceived economic benefits of rice farmers,the scale of rice planting,the quality of trusteeship services,the ease degree of access to service information,and the satisfaction with subsidy policies had significant negative impacts on the occurrence of deviation.In terms of the hierarchical structure of influencing factors,the number of paddy fields,the scale of rice planting and the number of family farmers were root factors,the satisfaction with subsidy policies,the quality of trusteeship services and the ease degree of access to service information were indirect factors,and the perceived cost level and perceived economic benefits were direct factors.Hence,the study put forward some suggestions:strengthening the perceived economic benefits of rice farmers to production trusteeship services,and reducing the perceived cost level;applying different subsidy standards for different link trusteeship services,so as to promote rice farmers to purchase weak or critical link trusteeship services;establishing the agricultural production trusteeship service information platform,and formulating service level standards and requirements,so as to create a good trusteeship service environment.

production trusteeshiprice farmersdeviation between willingness and behavior

陈怡静、何蒲明、魏君英

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长江大学湖北农村发展研究中心,湖北 荆州 434023

长江大学经济与管理学院,湖北 荆州 434023

生产托管 稻农 意愿与行为悖离

湖北省高等学校哲学社会科学研究重大项目湖北省高等学校哲学社会科学研究重大项目

21ZD04221ZD044

2024

湖南农业科学
湖南省农业科学院 湖南省科技厅星火促进会 湖南农业大学

湖南农业科学

影响因子:0.415
ISSN:1006-060X
年,卷(期):2024.(7)