首页|基于Kano模型的露营地游客体验需求研究

基于Kano模型的露营地游客体验需求研究

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结构完整的露营地是一个社区的缩影,人们可以根据自身意愿体验不同的生活方式.游客体验是露营地开发和设计最优的直接检验和反馈.当前针对露营地在游客体验方面的定量研究还较少.结合现有相关研究,利用Kano模型对洛阳市5个露营场地开展游客体验的需求类型调查,并进行重要度排序与差异性分析.结果显示:露营地游客在一级需求中最注重的是场地规划与体验活动,包含综合服务区域、泊车场地、休闲体验活动等需求;在不同人群的差异化分析中,年龄、学历在场地规划与体验活动上的体验需求差异最为显著.本研究最终获取更多游客体验需求的相关信息,为露营地设计品质、管理制度的提升给出可行的优化策略.
Research on tourist experience demand of campsite based on Kano model
The complete construction campsite is a microcosm of a community,people can experience different lifestyles according to their own wishes,and visitor's experience is the best direct test and feedback of campsite development and design.However,there were few quantitative studies on the visitor experience of campsites.Based on the relevant research,Kano model was used to investigate the demand types of tourist experience in five camping sites in Luoyang City,and the importance ranking and difference analysis were carried out.The results showed that the most important needs of campsite visitors were site planning and experience activities,including comprehensive service area,parking space,leisure experience activities,etc.In the differentiation analysis of different groups,age and educational background had the most significant experience needs in site planning and experience activities.Finally,more information about tourists'experience needs will be obtained,and feasible optimization strategies will be given for the improvement of campsite design quality and management system.

Kano modelcampsite designvisitor experiencerequirements analysis

韩畅畅、范振海、郭宸、崔赢

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河南科技大学园艺与植物保护学院,河南洛阳 471000

北京大朴景观规划设计有限公司,北京 100024

Kano模型 露营地设计 游客体验 需求分析

2024

湖南林业科技
湖南省林学会,湖南省林业科学院,湖南省林业厅科技信息中心

湖南林业科技

影响因子:0.572
ISSN:1003-5710
年,卷(期):2024.51(5)