首页|基于网络文本分析的自然遗产地旅游体验研究——以湖南崀山风景区为例

基于网络文本分析的自然遗产地旅游体验研究——以湖南崀山风景区为例

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以世界自然遗产地湖南崀山风景区为代表进行网络文本搜集, 借助ROST Content Mining 6软件分析游客的旅游体验.研究发现:崀山自然遗产地旅游体验动机以遗产地自然风光体验为主, 层次较浅;对八角寨、天一巷和辣椒峰的评价较多, 体验记忆深刻;游客在景区的行为活动多为爬山和露营, 形式单一;旅游产品仅有缆车、龙头香和漂流, 产品匮乏;环境氛围有待改善, 以提高旅游体验情绪.在研究分析的基础上, 提出了改善崀山风景区旅游发展的建议.
Research on Tourism Experience of Natural Heritage Based on Network Text Analysis——A Case Study of Hunan Langshan Scenic Area
The article takes the online text collection of the Langshan Scenic area in Hunan, a world natural heritage site, and analyzes the tourist experience with ROST Content Mining 6 software.The research shows that tourist motivations is enjoying landscape with a shallow level.And the landscape like Bajiaozhai, Tianyi Lane and Chili peak deeply impresses the tourists.Tourist behavior in the scenic spot are mostly mountain climbing and camping, with a single form.And tourist products are poor, only cable cars, joss sticks and drifting are available.The environment needs to be improved to improve the travel experience.On this basis, suggestions are made to improve the tourism development of Langshan Scenic Area.

content analysisnatural heritage tourismtourist experiencesLangshan

吴潇、徐飞雄、王金凤

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湖南师范大学 旅游学院,湖南 长沙 410081

内容分析 自然遗产地旅游 旅游体验 崀山

2019

湖州师范学院学报
湖州师范学院

湖州师范学院学报

影响因子:0.301
ISSN:1009-1734
年,卷(期):2019.41(2)
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