Translation of cultural terms is the basis of telling China's stories.Taking the translation of the zodiac signs as an example,this paper explores the image construction of Chinese cultural terms in international communication,analyzes and puts forward the translation principles of cultural terms,i.e.conventionality,conciseness,positiveness,and cultural self-consciousness.This study suggests that we should actively grasp the initiative of cultural image construction,sort out cultural traditions and historical contexts,explore the cultural connotations,and better present Chinese culture to the world.
Chinese cultural termszodiac signstranslationimage construction
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