The Use of English and Chinese in Bilingual Live-streaming:The Case of Oriental Selection
The Technology Acceptance Model is adopted to analyze the differences of English and Chinese in bilingual live-streaming Oriental Selection in terms of length,frequency,information content and contexts.Both English and Chinese are used to encode product information,propose selling and enhance the enjoyment of the live-streaming,while only Chinese is used to encode situational and background information.The communicative purposes are different in early days and popular days of the live-streaming.In early days,its communicative purpose is to gain credibility for the live-streaming room and the streamers,so English is an important means for its popularity;after the live streaming room becomes popular,its communicative purpose is to sell products,so the length,status and influence of English are significantly reduced.
NETL
NSTL
万方数据
