The Path to Upgrading New Quality Productive Forces of County-Level Integrated Media
In the wave of the fourth technological revolution,new quality productive forces have become the key driver for the development of county-level integrated media.The deep integration of technology has progressively upgraded production tools,content production methods,and communication means for county-level integrated media.However,this process faces challenges such as media reform,technological iteration,content production dilemmas,and insufficient funding.To overcome these difficulties,county-level integrated media should ensure the integration of traditional and new quality productive forces by adopting the strategy of"establishing the new before abolishing the old and seeking progress while maintaining stability",carry out overall layout based on local conditions,ensure high-quality content production by following the principle that"content is the king",and prioritize the transformation of new elements that can enhance productivity in the short term.These measures help county-level integrated media establish a grassroots mainstream media communication system that meets the requirements of the new era,achieving a leap in communication capacity.
new quality productive forcescounty-level integrated mediagrassroots governance