Research and Practice on Science & Technology Communication Innovation Driven by Technology
With the rapid development of science and technology,the research and practice on the innovation of science & technology communication plays a very important role and possesses much value in promoting the progress of science and technology,promoting the social development,and improving the scientific literacy of the public.But at the same time,there exist some problems in the current science & technology communication,for example,the communication mode is too unified,humanistic care is lacked,true science and false science coexist,the communi-cation subject'literacy in media is insufficient in the science & technology communication,and there exists the con-tradiction between rigorous science and fragmented communication.Innovation needs to be made in the field of tech-nology for the science & technology communication;it is necessary to establish regular science & technology commu-nication channels with new media and form a multi-angle and all-round communication mode;it is necessary to establish the emotional connection with the audience and ensure the socialization of the content of science & tech-nology communication;humanistic spirit needs to be highlighted,and the content of science & technology communi-cation needs to be close to life;we should adhere to the principle of seeking truth from facts and ensure that the con-tent of science & technology communication is scientific;we should pay attention to minority communities and inten-sively cultivate the content in focused fields;we should strengthen the scientific and technological knowledge of the workers in science & technology communication,enhance the motivation of the creators,jointly promote the innova-tion and development of the work in science & technology communication and promote the scientific and technologi-cal progress and social development.
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