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基于技术驱动的科技传播创新研究与实践

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科学技术不断飞速发展,科技传播创新研究及实践对推进科技进步、促进社会发展、提升公众科学素养等方面都有着十分重要的作用及价值。但与此同时,现阶段科技传播中存在传播方式过于统一、缺少人文关怀、真伪科学共存、传播主体媒介素养不足及科学严谨性与传播碎片化相矛盾等问题。科技传播需实现在技术领域的创新;建立正规科技新媒体传播渠道,形成多角度、全方位的传播模式;与受众建立情感联系,确保科技传播内容社会化;彰显人文精神,保证科技传播内容生活化;坚持实事求是原则,确保科技传播内容的科学性;关注小众社群,精耕垂直科技传播内容;强化科技传播工作人员科技知识,提升创作者的动力,共同促进科技传播工作的创新和发展,促进科技进步与社会发展。
Research and Practice on Science & Technology Communication Innovation Driven by Technology
With the rapid development of science and technology,the research and practice on the innovation of science & technology communication plays a very important role and possesses much value in promoting the progress of science and technology,promoting the social development,and improving the scientific literacy of the public.But at the same time,there exist some problems in the current science & technology communication,for example,the communication mode is too unified,humanistic care is lacked,true science and false science coexist,the communi-cation subject'literacy in media is insufficient in the science & technology communication,and there exists the con-tradiction between rigorous science and fragmented communication.Innovation needs to be made in the field of tech-nology for the science & technology communication;it is necessary to establish regular science & technology commu-nication channels with new media and form a multi-angle and all-round communication mode;it is necessary to establish the emotional connection with the audience and ensure the socialization of the content of science & tech-nology communication;humanistic spirit needs to be highlighted,and the content of science & technology communi-cation needs to be close to life;we should adhere to the principle of seeking truth from facts and ensure that the con-tent of science & technology communication is scientific;we should pay attention to minority communities and inten-sively cultivate the content in focused fields;we should strengthen the scientific and technological knowledge of the workers in science & technology communication,enhance the motivation of the creators,jointly promote the innova-tion and development of the work in science & technology communication and promote the scientific and technologi-cal progress and social development.

technology-drivenscience and technology communicationinnovation

王嘉文

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黄河科技学院艺体学部,河南郑州 450063

技术驱动 科技传播 创新

2024

黄河科技学院学报

黄河科技学院学报

ISSN:
年,卷(期):2024.26(6)