视觉重构理论视域下莫高精神数字化传播策略
The Digital Communication Strategy of Mogao Spirit from the Perspective of Visual Reconstruction Theory
许莅 1杜鹃1
作者信息
- 1. 敦煌研究院融媒体中心,甘肃 敦煌 736200
- 折叠
摘要
新媒体时代,利用互联网信息技术和新媒体传播技术手段丰富莫高精神的视觉表现形式,实现莫高精神的视觉重构成为优化其传播实践的重要路径和发展方向.当前,莫高精神数字化传播实践中面临着物质形态文化资源稀缺、可视化元素呈现单一、传播空间亟待拓展的现实困境,应当加强数字化保护,整合莫高精神文化资源;挖掘可视化元素,促进莫高精神创意表达;打造多维立体展示平台,增强莫高精神视觉呈现效果.同时,也要关注数字技术的合理利用,警惕文化泛娱乐化侵蚀莫高精神内核.
Abstract
In the era of new media,utilizing internet information technology and new media communication techniques to enrich the visual representation of the Mogao spirit and achieve the visual reconstruction of the Mogao spirit has become a crucial path and direction for optimizing its communication practices.Currently,the digital communication practices of the Mogao spirit face challenges such as scarce material cultural resources,a monotonous presentation of visual elements,and a pressing need to expand communication space.To address these challenges,efforts should be made to strengthen digital pres-ervation and integrate cultural resources related to the Mogao spirit.Additionally,there is a need to explore visual elements,promote creative expressions of the Mogao spirit,and build multi-dimensional display platforms to enhance its visual presen-tation.Simultaneously,attention should be paid to the judicious use of digital technology,and caution should be exercised to prevent the cultural core of the Mogao spirit from being eroded by the over-commercialization of culture and entertainment.
关键词
莫高精神/视觉重构/数字化传播Key words
Mogo's Spirit/Visual reconstruction/Digital communication引用本文复制引用
基金项目
敦煌研究院院级课题青年项目(2021SKQN4)
出版年
2024
NETL
NSTL
万方数据