On Phenomenon of"Fandomnization"in Contemporary Movies under the Theory of Interactive Ritual Chains——Taking Wandering Earth and The Seal of the Gods Trilogy as examples
On Phenomenon of"Fandomnization"in Contemporary Movies under the Theory of Interactive Ritual Chains——Taking Wandering Earth and The Seal of the Gods Trilogy as examples
In recent years,domestic movies have gained more attention in the market by virtue of their gradually improving quality,and some domestic movies have even seen the phenomenon of"fandomnization".This is a kind of fan interaction behavior that takes the movie itself as the object of worship,and its formation and performance are highly compatible with the theory of interactive ritual chain.It is found that the formation of the phenomenon of"fandomnization"is influenced by the content of the film itself,the meaning at-tached to the film by outsiders,the discourse conflict around the film,and other factors,and the interaction of the film fandom has its own compositional prerequisites,operation process and interaction results.To deal with the phenomenon of"fandomnization"in con-temporary movies,a reflective attitude should be adopted on the basis of objective analysis,to properly regulate the collection of groups and the setting of boundaries,to prevent excessive marketing by the film makers;to reasonably guide the common concern and emotion-al connection,so that the movie can return to the movie itself,and to strictly supervise the symbols'congealing and spreading out of the circle,so as to eliminate the undesirable social impacts.
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