Short Video Empowerment of Returning Entrepreneurial Youth and Negotiation of the Subject Roles in Rural Revitalization
Taking 18 young short video entrepreneurs returning to their hometown as examples,this study employs the grounded theory analysis method and a comprehensive empowerment explanatory framework to analyze the empowerment strategies and logic in the construction of rural revitalization sub-jects.The research explores the roles of subjects in rural revitalization through the construction and func-tions of the subjects.The study reveals that the empowerment of youth returning to their hometowns for entrepreneurship exhibits a multi-level and comprehensive nature,specifically including three strategies of individual empowerment,organizational empowerment,and institutional empowerment.The compre-hensive empowerment focuses on the long-term development of the community,aiming to rebuild sub-ject capabilities through individual empowerment,achieve self-help and mutual assistance to promote power sharing among groups through organizational empowerment,and establish a three-dimensional empowerment pattern of the support network through institutional empowerment.Following the logic of comprehensive empowerment,young entrepreneurs returning to their hometowns can transform their identity in rural revitalization actions from individual subjects to collective subjects.
万方数据
维普
