Nonlinear Regulation Effect of Premium Expectation on Farmers'Green Control Technology Adoption Behavior:From the Perspec-tive of Quality Certification
The promotion of green control technologies is an important measure to address climate change and achieve green transformation in agriculture.Previous studies often separately analyzed the ef-fects of mutually independent premium expectation and quality certification on farmers'adoption behavior of green control technologies,overlooking the possibilities of farmers actively participating in quality certi-fication based on premium expectations and the extent of the role of premium expectations.This study constructs a theoretical framework of"premium expectation—quality certification—Green control tech-nology adoption"and uses field survey data from 1039 rice farmers in Hubei Province to explore the im-pact of premium expectation on farmers'adoption behavior of green control technologies,as well as the inherent mechanism of quality certification.The results are as follows.First,the premium expectation has significantly promoted farmers'adoption of green control technologies overall,but the promotion effect of the premium expectation shows a non-linear characteristic of diminishing marginal effects.Moreover,the premium expectation has a stronger promoting effect on the adoption of green control technologies by small-scale farmers and subsistence-oriented farmers.Second,there is an"inverted U-shaped"curve relationship between premium expectation and farmers'participation in quality certification.The impact of premium expectation on quality certification demonstrates a non-linear trajectory of"insufficient ex-pected power-release of premium expectation-constraint of premium expectation".Thirdly,mecha-nism analysis shows that farmers with high premium expectation can participate in quality certification to promote their adoption of green control technologies.The policy implications are that the government should improve the green agricultural product market system to strengthen farmers'confidence in the market principles of high quality with high price,and optimize the development environment and support-ing measures for quality certification to absorb farmers,achieving long-term incentives for farmers to adopt green control technologies.
premium expectationquality certificationgreen control technologyrice farmersthreshold regression
NETL
NSTL
万方数据
