This paper expounds the application innovation of big data in enterprise management,including precision marketing,intelligent production,efficient supply chain,and data-driven innovation.It analyzes the challenges faced by innovation in big data applications and proposes measures to prioritize data security management and enhance data analysis and application capabilities.
关键词
大数据技术/数据安全管理/应用创新/企业管理
Key words
big data technology/data security management/application innovation/enterprise management
维普
万方数据