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数字化转型在电力营销中的影响分析

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阐述数字化转型对电力市场营销的影响,能够提高市场调研能力、提升客户体验、提高运营效率.分析数字化转型带来的机遇,包括创新的市场推广方式、数据驱动的决策制定、新兴技术的应用.
Analysis of the Impact of Digital Transformation on Power Marketing
This paper expounds the impact of digital transformation on electricity market marketing,which can improve market research capabilities,enhance customer experience,and improve operational efficiency.It analyzes the opportunities brought by digital transformation,including innovative marketing methods,data-driven decision-making,and the application of emerging technologies.

digital transformationelectricity market marketingoperational efficiency

廖晓云、尚朔南

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国网天津市电力公司城西供电分公司,天津 300110

数字化转型 电力市场营销 运营效率

2024

集成电路应用
上海贝岭股份有限公司

集成电路应用

影响因子:0.132
ISSN:1674-2583
年,卷(期):2024.41(4)