基于大数据驱动的电力营销用户行为分析
Analysis of User Behavior in Power Marketing Driven by Big Data
丁骎 1耿然1
作者信息
- 1. 国网上海浦东供电公司,上海 200122
- 折叠
摘要
阐述通过收集和分析用户数据,如用电记录、消费习惯等,可以准确地了解用户特征、需求和偏好.借助大数据技术,从海量的数据中发现隐藏的规律,并将其应用于电力市场的营销策略中.
Abstract
This paper that collecting and analyzing user data can provide a more accurate understanding of user characteristics,needs,and preferences.With the help of big data technology,it discovers hidden patterns from massive amounts of data and applies them to marketing strategies in the electricity market.
关键词
计算机工程/大数据技术/用户行为分析Key words
computer engineering/big data technology/user behavior analysis引用本文复制引用
出版年
2024
NETL
NSTL
万方数据