This paper expounds the application of big data analysis in market segmentation,introducing the scope and advantages of the application,as well as the steps of market segmentation.It proposes the construction of a market segmentation model based on big data analysis,analyzing data preprocessing,variable selection,and clustering algorithms.
关键词
大数据分析/细分模型/数据预处理/变量选择/聚类算法
Key words
big data analysis/segmentation models/data preprocessing/variable selection/clustering algorithms
维普
万方数据