Analysis of Market Segmentation Strategy Based on Big Data Technology
This paper expounds the application of big data analysis in market segmentation,introducing the scope and advantages of the application,as well as the steps of market segmentation.It proposes the construction of a market segmentation model based on big data analysis,analyzing data preprocessing,variable selection,and clustering algorithms.
big data analysissegmentation modelsdata preprocessingvariable selectionclustering algorithms
万方数据
维普
