Visual Image Design of Regional Agricultural Product Brands from the Perspective of Cultural Genes
With the further support of the Chinese government for rural revitalization,the branding of regional agricultural products has become an inevitable trend.This article aims to explore the design principles and strategies for the visual image of regional agricultural product brands from the perspective of cultural genes,in response to the current situation of uneven and severe homogenization of the visual image of regional agricultural product brands.The aim is to create differentiated positioning by empowering brands with regional culture,providing a continuous source of design power for their creative design and extension;The intervention of Analytic Hierarchy Process can overcome the absolute subjectivity of traditional solutions in the selection process by providing quantitative basis for creative design,thereby reducing the trial and error costs of brands.
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