The Development Dilemma and Opportunity of Contemporary Imitation Song-Dynasty Style Typeface
The design of FangSong(Imitation Song-Dynasty style)typeface is facing challenges in innovative development.By analyzing the innovative concepts brought about by the New Culture Movement and the May Fourth Movement,the deficiencies in horizontal typesetting of the FangSong typeface are revealed.Currently,various media,especially new media,have higher demands for screen-displayed text,and the FangSong typeface,influenced by horizontal typesetting,poses greater development difficulties,further illustrating the predicament it faces.Meanwhile,the paper uses several cases to propose the notion that challenges can also be opportunities,and aims to provide solutions for the further development of FangSong typeface.It is believed that as long as we keep pace with the times,grasp the laws of font design,and retain the characteristics of FangSong,it will certainly make significant progress.