Study of Yin Zhengsheng's Design and Practice from the Perspective of Big Design
Through interviews,oral data collection,and comparative analysis of cultural relics,this paper studies Mr.Yin Zhengsheng's design journey from crossover design to system integration of the big design practice in the process of China's social development.As a representative figure among veteran designers in Shanghai,Mr.Yin Zhengsheng's extensive design practices spanning over half a century serves as an epitome of Shanghai's industrial design advancement across the whole industry chain.
crossoversystem integrationbig designdesign practice