Research on the Generation Mechanism of Nationalized Design of New Energy Vehicle Styling
Design can be viewed as an individual choice for the construction of a generation mechanism for the national design for new energy vehicle styling.This study shows that the generation of nationalized design follows a three-layer logic,including the shallow layer of"rational calculation and interpretation",the middle layer of"design ideals under emotional vibration",and the deep layer of"awakening and injection of cultural genes",which presents a path of"instrumental expressive intrinsic"nature,as well as a value structure of"self-protection,self-expression and self-realization".
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