Research on the Stereoscopic Synaesthesia Experience Design of Virtual Influencers from the Perspective of the Metaverse:Based on the Dissemination of Short Video Platforms
In the current trend of the metaverse,with the significant increase in the application of short video platforms,new virtual characters applications have also become a hot topic for short video platforms.The article analyzes and compares the application of sensory experience elements among virtual influencers of different functional types on short video platforms.It explores the principles of synesthesia experience design for virtual influencers,and solves the design problems of visual,interactive,and emotional aspects for virtual influencers in short video platforms.Based on the theory of synesthesia experience,a comparative analysis of virtual influencers on short video platforms is conducted using case analysis.It summarize the synesthesia experience design trends of idol based virtual humans,service based virtual humans,and hyper realistic virtual humans,and use these three types to enhance the user experience of the target audience of virtual characters,which helps to achieve cross-border dissemination of virtual influencers in short video media.
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