Research on Brand Strategy Planning from the Perspective of Design Management
With the development of digital information technology,research on brand strategic planning driven by design management has encountered new problems and challenges.The paper analyzes the application direction of design management thinking in brand strategic planning,which helps to enhance brand core competitiveness and innovation and clarify brand value and image.Based on this,it further deduces the path of brand strategic planning from the perspective of design management,focusing on constructing a brand identification system,connecting stakeholders to achieve sustainable brand innovation,and creating a multi-dimensional brand communication model.Furthermore,by integrating resources with multiple stakeholders and leading brand innovation and development,the study aims to provide inspiration and reference for future brand strategic planning research.
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