Cognition Changing with the Times:Innovative Strategies for Reshaping Mythological Images in Chinese Animation
At the beginning of the second century of the development of domestic animation in China,the classic images in the myth theme are experiencing a breakthrough innovation and remodeling.Through the life cycle theory and case study,this paper explores its visual performance in different periods,combs the development trend of domestic animation industry and myth image,and reveals the interweaving changes of people's emotions and the spirit of the Times.Combined with the operation,communication and audience needs in the new era,it is proposed that"time shift"creates"alternative"characters,"local"cultural images and"identity"emotional symbols.Then,based on the"Renaissance period"of contemporary animation industry,innovative design strategies are put forward from three dimensions of reshaping connotation,shape and performance in order to tell the Chinese story in the new era,highlight the historical heritage,spread national culture,and build a bridge of communication.
NETL
NSTL
万方数据
