Under the background of rural revitalization strategy,the healthy development of rural tourism has received unprecedented attention.Based on the new endogenous theory,this paper uses a case to analyze the process and mechanism of transforming Huangcheng Village from an unknown village in Taihang Mountain into one of the top ten well-off villages and a civilized village in China,and driving the surrounding villages to achieve rural revitalization and common prosperity.The new endogenous rural tourism development strategy of"elite-driven,empowerment,village-enterprise interaction,co-construction and sharing"is constructed and put forward.Elite-driven gives play to the leading role of the elite in the rural system;Empowerment enhances the villagers'self-development ability;Village-enterprise interaction shapes symbiosis and common prosperity.This case successfully answers the question of how to gather internal and external forces and empower rural tourism to achieve new endoge-nous development,which is conducive to the high-quality development of rural tourism and the realization of rural revitalization.
new endogenous theoryinstitutional eliteempowerment
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