Research on the Development Strategy of Rural Tourism from the Perspective of New Endogenous Theory——A case study of Huangcheng Village in Jincheng
Under the background of rural revitalization strategy,the healthy development of rural tourism has received unprecedented attention.Based on the new endogenous theory,this paper uses a case to analyze the process and mechanism of transforming Huangcheng Village from an unknown village in Taihang Mountain into one of the top ten well-off villages and a civilized village in China,and driving the surrounding villages to achieve rural revitalization and common prosperity.The new endogenous rural tourism development strategy of"elite-driven,empowerment,village-enterprise interaction,co-construction and sharing"is constructed and put forward.Elite-driven gives play to the leading role of the elite in the rural system;Empowerment enhances the villagers'self-development ability;Village-enterprise interaction shapes symbiosis and common prosperity.This case successfully answers the question of how to gather internal and external forces and empower rural tourism to achieve new endoge-nous development,which is conducive to the high-quality development of rural tourism and the realization of rural revitalization.
new endogenous theoryinstitutional eliteempowerment
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