With the improvement and perfection of the modern social enterprise system,innovation input has become the main factor to measure the investment behavior of enterprises.Based on the research samples of all A-share listed companies from 2012 to 2019,with the multiple linear regression and other methods,it is found that media reporting emotion is positively correlated with enterprise innovation input.In addition,this paper also analyzes the influence mechanism between media reporting emotion and enterprise innovation input based on reputation mechanism,namely media reporting emotions can have an impact on enterprise innovation input through reputation mechanism effect.
media reporting emotionenterprise innovation inputreputation mechanism
维普
万方数据
