首页|短视频社交媒体助力口岸可沟通城市开发研究——以内蒙古满洲里为例

短视频社交媒体助力口岸可沟通城市开发研究——以内蒙古满洲里为例

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可沟通城市的建设离不开大众媒介的加持,作为大众媒介代表的短视频社交媒体便成为可沟通城市建设的重要辅助工具。口岸城市满洲里,借助短视频社交媒体的力量,盘活了其沟通意义的网络节点,但仍存在短视频质量良莠不齐、行政机关发挥作用不到位、用户媒介素养低、短视频情感注入不当等问题。为此,本文从加强历史文化内涵挖掘、注重异地推广、宽松沟通环境、强化情感联结四个方面提出应对策略。
On the Construction of a Port Communicative City with the Help of the Short Video Social Media:A Case Study of Manzhouli in Inner Mongolia
The construction of communicative city cannot be accomplished without the support of mass media.As a typical example of mass media,short video has become an important auxiliary tool for constructing a commu-nicative city.The port city of Manzhouli,with the power of the short video social media,revitalizes its network nodes of communication significance.However,There still exist some problems about it,such as uneven quality of the short videos,inadequate support from the administrative organs concerned,low media literacy of users,and improper injection of emotion.Therefore,this paper puts forward some countermeasures from four aspects:putting more effort in the excavation of historical and cultural connotation,attaching more importance to the communica-tion in different places,easing the communication environment,and strengthening the emotional connection.

social mediacommunication significanceport cities

孙晶

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内蒙古大学满洲里学院,内蒙古满洲里 021400

社交媒体 沟通意义 口岸城市

内蒙古自治区高等学校科学技术研究项目

NJSY21252

2024

景德镇学院学报
景德镇高专

景德镇学院学报

影响因子:0.235
ISSN:1008-8458
年,卷(期):2024.39(1)
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