Taking Jing drifters'ceramic studio as an example,this paper studies the development path of artistic creation brands of ceramic culture.Firstly,it analyzes the intrinsic relationship between Jing drifters and Jingdezhen ceramic culture,and discusses three organization forms of stall setting,ceramic studio and ceramic company in their business-starting process from the perspective of practice.And based on this,the writer puts forward a methodology of brand building for ceramic creations coming from ceramic studios,and offers some sug-gestions from the angles of brand background,market analysis,work differentiation,brand positioning,and brand image shaping.
关键词
"景漂"/陶瓷文化创意/品牌路径/陶瓷工作室
Key words
Jing drifters/ceramic cultural creativity/brand building paths/ceramic studio
万方数据