Research on the Path for the Brand Building of Ceramic Cultural Creations:Taking the Creations of Jing Drifters'Ceramic Studio as an Example
Taking Jing drifters'ceramic studio as an example,this paper studies the development path of artistic creation brands of ceramic culture.Firstly,it analyzes the intrinsic relationship between Jing drifters and Jingdezhen ceramic culture,and discusses three organization forms of stall setting,ceramic studio and ceramic company in their business-starting process from the perspective of practice.And based on this,the writer puts forward a methodology of brand building for ceramic creations coming from ceramic studios,and offers some sug-gestions from the angles of brand background,market analysis,work differentiation,brand positioning,and brand image shaping.
Jing driftersceramic cultural creativitybrand building pathsceramic studio
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