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新中国农业宣传画的图像叙事设计研究——以新中国"一五、二五计划"(1953-1962年)时期为例

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农业宣传画是我国开展政宣工作的重要媒介之一,具有独特的时代性社会文化符号和叙事特征。本文以一五、二五计划时期农业宣传画的三角叙事结构为研究基础,对宣传画历史语境、文化语境以及图像自身语境的叙事逻辑进行解读,剖析农业宣传画时间性、空间性、情节性三方面的叙事表现形式,总结归纳出宣传画是历史性、象征性、独特性特点并存的政宣载体。
A Study of Pictorial Narrative Design in New China's Agricultural Publicity Paintings:Taking the Agricultural Publicity Paintings from 1953 to 1962 as Example
As an important medium for our country to conduct political publicity work,the agricultural publicity painting carries the social and cultural symbols unique to the times and the narrative characteristics of their own.Based on the triangular narrative structure of the agricultural publicity paintings during the period of the First and Second Five-Year Plans(1953-1962),this paper interprets the narrative logic of these paintings in the his-torical context,cultural context and the context of the images themselves,and analyzes their narrative expression forms from the perspectives of time,space and episode.As a result,it leads to the conclusion that the agricultural publicity painting is actually a carrier of political publicity with the historical features,symbolic features and the uniqueness of its own existing together in it.

agricultural publicity paintingspictorial narrativethe First and Second Five-Year Plansnarrative structureagriculture,rural areas and rural people

佘醒、欧阳汕鑫、曹宇

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安徽工业大学 艺术与设计学院

安徽工业大学 管理科学与工程学院,安徽马鞍山 243000

农业宣传画 图像叙事 一五、二五计划 叙事结构 三农

2024

景德镇学院学报
景德镇高专

景德镇学院学报

影响因子:0.235
ISSN:1008-8458
年,卷(期):2024.39(4)