Research on the Strategy of Further Expanding and Strengthening the Ceramic Industry in Jingdezhen——Taking the Protection and Application of Golden Signboards as an Example
The"Jingde Nian Zhi"is the origin of Jingdezhen's golden signboard,which is reflected in the market economy through registered trademarks,geographical indications,copyrights,and patents.The root is the accumulation and continuous innovation of the millennium's economic culture.Why should we do a good job in the protection and application of"Jingdezhen Zhi"and other golden signboards?First,Jingdezhen porcelain is an important representative of Chinese culture,and China literally means porcelain;second,it is necessary to protect the source as the foundation of the city;third,the brand accumulation is world-renowned,and a series of core intellectual property rights in the ceramic field have been formed in the process of free trade,which urgently need to be transformed into the driving force for sustainable development.
Made in JingdezhenJingdezhen PorcelainSource of GrainProtection and Application
NETL
NSTL
万方数据
