From"Speechless Bodhisattva"Breaking into Other Demographics to See the Activation Path of Traditional Cultural IP
In 2023,a collection of contemplative Buddha statues in the permanent exhibition hall of the China Ceramic Museum in Jingdezhen,characterized by the addition of color to the kilns of the Republic of China,became popular on the internet and became a must-visit clock in internet celebrity attraction in Jingdezhen.Many tourists came to see the true appearance of this statue.In front of the statue of"Speechless Bodhisattva"(nicknamed by netizens),it was often surrounded by crowds.Through in-depth analysis and research of this phenomenon,this article reveals that the sudden break into other demographics of the statue of"Speechless Bodhisattva"is not only the dividend brought by traditional cultural IP to the museum but also the high attention and drainage of the international and domestic public groups to Jingdezhen brought by the Jingdezhen National Ceramic Culture Inheritance and Innovation Experimental Zone.
Break into Other DemographicsTraditional Cultural IPActivationDrainage
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