Research on the Development Strategy of Jingdezhen Ceramic Culture Brand
Jingdezhen is a world-renowned millennium porcelain capital with profound ceramic cultural heritage.Developing ceramic cultural brands has great potential and broad prospects.Based on the analysis of its history and reality in the development of ceramic cultural brands,this article proposes to deeply explore its ceramic cultural resources,pay attention to top-level design,enhance their development power;build leading enterprises,improve their competitiveness;strengthen marketing publicity,enhance their influence;cultivate new business models,activate their innovation power;empower Jingdezhen to further expand and strengthen their strategy.
万方数据
维普
