The Significance of VR Technology Intervention in Jingdezhen Imperial Kiln's Cultural and Creative Products under the Context of Symbolic Consumption
With the change of China's consumption structure,spiritual consumption and cultural consumption occupy an increasing proportion,and the consumption behavior gradually changes from use value consumption to symbolic value consumption.In this context,intervening VR technology into Jingdezhen imperial kiln cultural and creative products is to explore how to innovate and promote imperial kiln cultural and creative products.This paper explores the design method,design means,and dissemination mode of VR technology into the cultural and creative products,and analyzes them with a number of existing relevant cases to trigger a feasible future development path for Jingdezhen Imperial Kiln's cultural and creative products under the leadership of the new technology.
Symbolic ConsumptionVR TechnologyImperial KilnCeramic Cultural Creation
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